Why Copyright Is the Most Powerful Tool to Handle Infringement on Facebook, TikTok, and Shopee?

Posted on by trantran

1. The Reality of Copyright Infringement in the Digital Environment

With the rapid growth of online business, more and more companies are facing situations where their logos, marketing images, advertising videos, and packaging designs are copied without permission.
Digital platforms such as Facebook, TikTok, Shopee, and Lazada have become hot spots for these infringements.

Common consequences for businesses include:

  • Losing customers to competitors using identical or similar visuals

  • Damage to brand reputation

  • Difficulty proving ownership of creative works in disputes

  • Being mistaken for “fake” or “copycat” brands by consumers

So what is the most effective and practical solution?
→ Registering copyright (copyright/author’s right).

2. What Is Copyright and Why Is It Suitable for the Online Environment?

Copyright protects the expression of a creative work, not the idea itself. This includes:

  • Logos and applied art designs

  • Videos, images, and creative content

  • Packaging and label designs

  • Website and app interfaces

  • Advertising content, TVCs

  • Books, written materials, catalogs

Although copyright arises automatically upon creation, a Copyright Certificate (issued by the Copyright Office) is the strongest legal evidence for requesting removal of infringing content on online platforms.

3. Why Does Copyright Work Faster Than Trademarks in Enforcement?

This is a point many businesses are not fully aware of.

✔ 3.1. Digital platforms prioritize copyright over trademarks

Facebook, TikTok, and Shopee apply internal policies influenced by international standards such as the Digital Millennium Copyright Act (DMCA) and related copyright frameworks.
As a result, complaints supported by a Copyright Registration Certificate are typically processed much faster.

With a valid copyright registration, a business can request:

  • Removal of infringing posts

  • Takedown of TikTok videos using unauthorized content

  • Deletion of online shops using copied logos or images

  • Restriction or suspension of accounts repeatedly infringing

✔ 3.2. No need to prove “likelihood of confusion” like with trademarks

To enforce a trademark, in many cases a business must show that:

  • The infringing sign is similar or identical

  • The use causes likelihood of confusion

  • The sign is used in commercial activities

With copyright, enforcement is more straightforward. You only need to show:

  1. The work belongs to you (you are the copyright holder)

  2. The other party has copied the expression of that work

→ This makes copyright faster and easier to enforce in many online scenarios.

✔ 3.3. Copyright protects exactly what gets copied the most

Most online infringements involve copying:

  • Logos

  • Product photos

  • Feedback images

  • Review or advertising videos

  • Visual designs and promotional graphics

All of these fall within the scope of copyright protection.

4. Benefits of Copyright Registration for Businesses

Registering copyright offers businesses several key advantages:

✔ Strong legal grounds to demand removal of infringing content

✔ Fast and effective enforcement on international platforms

✔ Reduced risks in IP disputes

✔ Protection of internal creative assets

✔ Stronger legal position when combined with trademark registration

5. Copyright Registration Process with Tran & Tran

A simple and efficient process:

  1. Receive the logo/work that needs copyright registration

  2. Prepare the application in compliance with the regulations of the Copyright Office

  3. File the application and monitor the entire examination process

  4. Deliver the Copyright Certificate to the client once granted

Processing time: Subject to the examination timeline of the Vietnam Copyright Office.

6. Why Choose Tran & Tran?

  • Over 12 years of experience (established in 2013)

  • Handling hundreds of copyright-related matters for domestic and international clients each year

  • In-depth understanding of enforcement mechanisms on Facebook, TikTok, Shopee, and other platforms

  • Commitment to accuracy, transparency, and confidentiality

TRAN & TRAN INTELLECTUAL PROPERTY LAW FIRM

📍 Room 802, Talico Building, 22 Ho Giam Street, Van Mieu – Quoc Tu Giam Ward, Hanoi, Vietnam
📞 +84-24-37327466 | 📱 +84 917 913 266 (Phuong)
📩 ip@trantran.vn
🌐 www.trantranlaw.com

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