Introduction
A trademark is the core intangible asset of a business. It is the name, logo, slogan, color scheme or distinctive sign that helps customers recognize you among countless competitors. At Tran & Tran Intellectual Property Co., Ltd., we provide a complete solution for building, registering, maintaining and enforcing trademarks in Vietnam and international markets. Our goal is to transform your trademark into a solid legal shield, a long-term competitive advantage, and a valuable commercial asset.
Why trademark registration is essential
In a fast-moving business environment, the risk of imitation, misappropriation or consumer confusion is always present. Once registered and granted protection, your trademark enjoys exclusive rights within the relevant territory, giving you legal grounds to prevent infringement, enhance brand value, secure investment, franchise your brand or license it commercially. Early registration helps avoid conflicts with prior rights, shortens time-to-market and significantly reduces future legal costs.
What we protect
We handle all forms of trademarks, including word marks, figurative marks, combined marks, three-dimensional marks, sound marks, color marks and special categories such as collective marks, certification marks, associated marks and well-known marks. For each type, our team assesses distinctiveness, descriptive elements, likelihood of confusion and potential conflicts with existing or pending rights.
Brand strategy and classification
An effective trademark application begins with a well-crafted classification strategy based on the Nice Classification. Instead of registering “as a formality”, Tran & Tran works with you to define core goods/services, potential expansions and a classification structure that optimizes both cost and protection scope. This approach reduces refusal risks, minimizes amendments, and provides a strong foundation for brand development.
Our service process
Your trademark protection journey with us is transparent, time-bound and handled by dedicated specialists.
Initial review and feasibility consultation. We analyze your trademark sample, planned goods/services and brand story. Legal barriers, distinctiveness, descriptiveness, generic risks and potential improvements are reviewed thoroughly.
Search and conflict assessment. Our system identifies similar or identical trademarks already filed or registered, including phonetic and translated variants. We provide a legal comparative analysis, similarity assessment and acceptance probability.
Application preparation and filing. We prepare the mark representation, classification list, application forms, power of attorney and supporting documents. Filing is completed via the official online system or directly at the Vietnam IP Office, ensuring your filing date and priority rights are secured.
Formal examination – publication – substantive examination. We monitor deadlines, handle office actions, amendments or clarifications. If a notice of intended refusal or third-party opinion arises, our legal team drafts strong responses citing regulations, precedents and examination practice.
Grant and post-registration management. Once granted, we complete the required fees, collect your certificate and deliver the full legal package. Our post-registration services include market monitoring, infringement alerts, renewals, recordal of owner changes, assignments, licensing and international expansion.
Advanced related services
Trademark protection extends far beyond obtaining a certificate. We offer comprehensive support throughout the brand’s lifecycle.
Monitoring and watching services. Our system continuously checks the official gazette to detect similar later-filed applications, enabling timely opposition and preventing “paper theft” of your brand.
Opposition, cancellation and appeals. For disputes, we craft legal arguments, evidence strategies and represent clients before authorities based on confusion analysis, well-known status, prior use and other legal grounds.
Enforcement services. Depending on the case, we work with inspectors, market surveillance teams, customs authorities and courts to implement measures from cease-and-desist letters to administrative, civil or criminal actions.
Commercialization of trademarks. Businesses may license, assign or franchise their trademarks. We advise on contract terms, brand valuation and carry out the required recordal procedures.
Renewal and maintenance. Trademark protection lasts 10 years from the filing date and can be renewed indefinitely. We track deadlines and handle renewals to ensure your rights remain uninterrupted.
International protection
For businesses planning to export or expand abroad, we design a roadmap for international trademark protection via the Madrid System or national/regional filings. Our trusted network of foreign associates ensures your applications are handled consistently, efficiently and in accordance with each jurisdiction’s practice.
Required documents
To begin, you only need to provide a clear sample of your trademark, the intended list of goods/services, applicant information, and a power of attorney (prepared by us). If you wish to claim well-known status or acquired distinctiveness, supporting evidence can also be submitted.
Our commitment
We value transparency, legal accuracy and timely processing. Each client is assigned a dedicated specialist; every examination stage is reported promptly; and every legal argument is grounded in current regulations and practical experience. Tran & Tran aims to be your long-term partner in building and protecting a strong, sustainable brand.
Frequently Asked Questions
How long does trademark protection last?
Each term is 10 years from the filing date and can be renewed indefinitely.
Can one trademark cover multiple goods/services?
Yes. We help structure the list to maximize protection while controlling cost.
If the trademark is refused, can it be saved?
Depending on the refusal grounds, we may argue for acceptance, amend the application or recommend a new strategy.
Contact
Tran & Tran Intellectual Property Co., Ltd.
P802, Talico Building, 22 Ho Giam Street, Van Mieu – Quoc Tu Giam Ward, Hanoi, Vietnam
Hotline: +84 24 3732 7466
Email: ip@trantran.vn
Working hours: 8:30 AM – 5:30 PM
If you are planning to register a new trademark or strengthen your current brand portfolio, contact Tran & Tran for a detailed evaluation, strategic recommendations and precise, efficient execution.
