he robust development of Vietnam’s economy over recent years has witnessed a significant breakthrough of domestic brands on the global map. By 2026, Vietnamese enterprises have moved beyond mere outsourcing to asserting their positions through innovation, quality, and methodical intellectual property (IP) protection strategies.
The following article has been synthesized and compiled by the expert team at Tran & Tran Intellectual Property Co., Ltd., aiming to provide a comprehensive overview of today’s famous Vietnamese brands while analyzing the legal importance of establishing IP rights for sustainable business growth.
The Concept of Well-known Trademarks under Vietnamese Law
To be recognized as a famous or “well-known” Vietnamese brand, a trademark must meet strict legal standards rather than simply relying on mass popularity. According to the Law on Intellectual Property of Vietnam (as amended and supplemented), a well-known trademark is one that is widely known by the relevant sectors of the public throughout the territory of Vietnam.
The evaluation of whether a trademark is well-known is based on specific criteria stipulated in Article 75 of the Law on Intellectual Property, including:
-
The number of relevant consumers who have become aware of the trademark through purchase or use of goods or services bearing the trademark, or through advertising.
-
The territorial scope in which the goods or services bearing the trademark are circulated.
-
Sales turnover from the sale of goods or provision of services bearing the trademark, or the quantity of goods sold or services provided.
-
The duration of continuous use of the trademark.
-
The wide reputation of the goods or services bearing the trademark.
-
The number of countries granting protection to the trademark.
-
The number of countries recognizing the trademark as well-known.
-
The assignment price, the price of licensing, or the value of the investment capital contribution of the trademark.
Establishing “well-known” status provides special protection rights, helping businesses prevent infringement even for different types of goods—a privilege that ordinary trademarks do not possess.
List of Leading Famous Vietnamese Brands in 2026
Below is a detailed analysis of the names currently shaping Vietnamese value in both domestic and international markets.
Technology and Telecommunications
Viettel – Military Industry and Telecoms Group
By 2026, Viettel is no longer just a telecommunications carrier. By pioneering nationwide 5G infrastructure and successfully researching 6G equipment, Viettel has become a global technology group. Its presence in over 10 countries across three continents demonstrates the international competitiveness of this Vietnamese brand. Viettel’s brand value consistently leads Southeast Asia, thanks to a comprehensive digital transformation strategy and a diverse ecosystem ranging from payments and entertainment to cybersecurity.
FPT – Affirming Global Digital Transformation Stature
FPT has successfully transitioned from a software distribution company into a provider of high-end technology solutions for major corporations in the Fortune 500. With a massive team of engineers and heavy investment in AI, Cloud, and Big Data, FPT has built a trusted tech brand, contributing to bringing Vietnamese intelligence to the global stage.
Food and Beverage (F&B)
Vinamilk – The National Dairy Brand
Vinamilk continues to maintain its position as the No. 1 dairy brand in Vietnam and is among the largest dairy companies in the world. Vinamilk’s strength in 2026 lies in its Net Zero certified farm system, meeting the stringent environmental standards of European and American markets. Owning a portfolio of trademarks strictly protected in over 60 countries is the foundation that allows Vinamilk to confidently export and compete fairly with multinational rivals.
TH True Milk – Persistent on the Clean Food Path
By positioning in the clean fresh milk segment and expanding into organic food lines, TH True Milk has won the complete trust of modern consumers. The brand-building strategy based on the core values of “True Happiness” and community health has helped TH create a strong intellectual entity, protected not only in name but also in unique industrial designs for packaging.
Masan Consumer – The Power of Essential Consumer Goods
With sub-brands like Chin-su, Omachi, and Nam Ngu, Masan has permeated every Vietnamese family meal. In 2026, Masan is pushing its “Go Global” strategy, bringing Vietnamese-flavored spices and convenient foods to international markets, affirming the value of multi-layered trademark management.
Chain Services and Specialty Beverages
Highlands Coffee and Phuc Long
Fierce competition in the coffee and tea industry has pushed these two brands to innovate constantly. Highlands Coffee maintains its momentum with a network covering the most prime locations, while Phuc Long scores points with traditional strong tea quality combined with a youthful style. Both have focused on exclusive trademark registration and copyright protection for shop space designs, creating unmistakable brand identities.
Finance and Banking
Vietcombank, MB Bank, and Techcombank
In the explosion of digital finance, these banks have affirmed their brands through user experience on mobile applications. Vietcombank remains at the top for prestige and profit, while MB Bank and Techcombank pioneer in creating integrated financial ecosystems. Trademark protection in banking is not just about protecting a name; it is about protecting customer trust in the safety of their assets.
Industry and Transportation
VinFast – The Pride of Vietnamese Electric Vehicles
Despite being a younger name, VinFast has achieved a miracle by putting Vietnamese electric vehicles (EVs) on the roads of demanding markets like the US and Canada. 2026 marks VinFast’s maturity in autonomous driving technology and charging infrastructure. This is a clear testament to the combination of patents, industrial designs, and trademarks to create a billion-dollar brand value.
The Importance of Intellectual Property Protection for Famous Brands
A famous brand without legal protection is like a castle built on sand. As a business grows, the risk of counterfeiting, imitation, or even having the brand “stolen” by competitors in foreign markets is substantial.
Brand Protection is a Long-term Investment
Many businesses still view IP registration as an incidental cost. However, looking at major brands like Vinamilk or Viettel, we see that intellectual property accounts for a vital part of the total asset value of the enterprise. When a company is listed on the stock exchange or performs Mergers and Acquisitions (M&A), the value of the trademark is often much higher than the value of tangible assets like factories or machinery.
Preventing Infringement and Unfair Competition
Once a protection title is secured, the business has a powerful legal tool to request intervention from authorities when infringement occurs. In the digital economy era, handling infringements on e-commerce platforms and social media has become more important than ever. Well-known trademarks are protected more broadly by law, preventing even acts of taking advantage of the brand’s reputation to cause confusion for consumers.
Reaching Global Stature through Multilateral Agreements
For a Vietnamese brand to truly become globally famous, registration in Vietnam is not enough. Businesses need to utilize tools such as the Madrid System for international trademark registration, the Patent Cooperation Treaty (PCT), or the Hague Agreement for industrial designs. This helps enterprises save costs and time when seeking protection in multiple countries simultaneously.
The Process of Building and Protecting Sustainable Intellectual Assets
For an initial idea to become a famous Vietnamese brand that is fully protected, a business needs to follow a professional roadmap:
-
Pre-feasibility Search: Before building a brand identity, businesses must conduct thorough searches to ensure the trademark or design does not coincide or conflict with previously registered parties. This avoids legal risks and wasted marketing costs later.
-
Timely Establishment of Rights: The “First-to-file” principle in IP requires businesses to quickly file registration applications to secure priority rights.
-
Management and Exploitation: After obtaining protection titles, IP management involves renewal, monitoring the market to detect infringements, and valuing the trademark for use in business activities.
-
Enforcement of Rights: Being ready with legal measures such as cease-and-desist letters, administrative handling requests, or lawsuits in court to protect brand prestige.
Introduction to Services by Tran & Tran Intellectual Property Co., Ltd.
Understanding the difficulties and challenges that Vietnamese businesses face on the path to building a brand, Tran & Tran has been accompanying thousands of customers in protecting their “intellectual children.”
With a team of highly qualified and experienced staff in the field of intellectual property, we believe that Tran & Tran is among the leading IP companies in Vietnam. Our company provides customers with professionalism in registration services and enforcement of IP rights in Vietnam, Laos, Cambodia, and Myanmar.
Through an understanding of IP law and years of practical experience by our consultants, Tran & Tran ensures that the intellectual assets of our clients are protected in Vietnam and Southeast Asian countries. We understand that intellectual assets constitute a vital part of the total assets of any company, and we recognize that the registration, valuation, transfer, and enforcement of IP assets in unfamiliar environments can be a major challenge for corporations establishing branches and business operations abroad. Therefore, our mission is to ensure your intellectual assets are fully protected by local laws.
Our main areas of expertise include:
-
High-accuracy searches for trademarks, designs, and patents.
-
Advisory on the registrability and use of trademarks, designs, and patents to optimize corporate rights.
-
Registration for the establishment of rights for trademarks, designs, patents, copyrights, and new plant varieties in Vietnam and internationally.
-
Procedures for the amendment and assignment of trademarks, designs, and patents during structural or strategic business changes.
-
IP Infringement Handling: Representing clients in working with law enforcement agencies to protect legitimate interests.
-
Intellectual Property Asset Management: Assisting businesses in optimizing economic value from protection titles.
The team of lawyers and consultants at Tran & Tran has the full capacity and experience to provide professional services in the protection and enforcement of all IP rights across all sectors, such as biotechnology, pharmaceuticals, telecommunications, electronics, electricity, and mechanical engineering.
Conclusion and Advice for Vietnamese Enterprises
Building a famous Vietnamese brand is an arduous journey, requiring a combination of sharp business thinking and a solid legal foundation. In the context of global economic integration, a trademark is not just a name—it is an asset, the soul of the business. Do not let your creative efforts be lost due to negligence in protecting your intellectual property.
Remember, if you want to go fast, go alone; if you want to go far, you need teammates with shared passion. Tran & Tran is always ready to be your trusted partner, helping Vietnamese brands confidently assert their position internationally. Let our enthusiasm and experience serve you, turning intellectual property into the strongest growth driver for your business.
For in-depth consultation and inquiries, please contact us:
-
Email: ip@trantran.vn
-
Address: P802, Talico Building, 22 Ho Giam Street, Quoc Tu Giam, Dong Da, Hanoi.
-
Hotline: 024 3732 7466
-
Working Hours: 8:00 AM – 18:00 PM (Monday to Friday).
